Wednesday, September 19, 2007

Shopping to Save the Trees...!

If you've ever been to Asia or the UK, you will have come upon magazines that come with freebies. The freebies range from jewelry to small cosmetic bags, to keychains, a supplemental guide to the latest food/celebrity/fashion, or hair accessories. I'm a huge sucker for these little trinkets. Half the time, I end up buying the magazine just for the trinket! It saddens me that the US has not adopted this marketing ploy, but it might be better for me, since I already buy or subscribe to so many magazines in the given month that often, I'm months behind in my reading. Imagine if they gave me free shampoo for, I dunno, Cosmogirl. I don't know who reads that crap, but I'd prolly buy it for the shampoo. Lord knows I did when I was in HK...and I can't even read Chinese!

Anyhow, I digress. While in London, I bought some random magazine for a cotton bag. I don't even remember what the mag is called, but I remember thinking that the bag was cute, so I bought it. It's by Dorothy Perkins, whom I've never heard of, but a quick check on Google tells me that this is a very well-known fashion chain in the UK. I love my bag! Because it's cotton, and not even lined, after several months' use, it will probably wear away to nothing, but for now, the charming print makes me think of summer (how quickly the cold north wind hangs down in Boston), and I will use it for as long as I can.

I just checked the Dorothy Perkins website, and they are selling cotton shoppers to raise money for the Woodland Trust. This is my kinda company! Be in style, and save the environment while you're at it. Can't argue with that. Sadly, the one bag I have my eyes on is sold out (the lime green one below)...but there are two more styles for sale. So, get them while you can so that you can say your bag is helping the planet. I much prefer this than the overhyped Anya Hindmarch "I'm Not a Plastic Bag" any day, since it's so much cuter, and do I daresay, will have a more direct impact on the cause.

Dorothy Perkins Woodland Trust Shoppers - £10.00


Anonymous said...

What do you mean the U.S. hasn't adopted the freebies marketing ploy? Have you not eaten Cracker Jacks (TM) or been surprised by the "toy" inside cereal in the old days? Alright - how about the famous Happy Meal (TM)? :)

Ella Darcy said...

I meant, marketing ploys within the magazines available on newstands. :)